Francesca Newland is impressed by DDB London's new spot for Thomson: "You are drawn in by the guy moving his sun lounger, but the creative doesn't drown the strategy, which is delivered ably with 'for just one afternoon in the sun, you spend three weeks and two days working'." The ad was written by Tim Charlesworth and art directed by Michael Kaplan. Seen better? E-mail firstname.lastname@example.org.
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