Diary: Pick of the week - Droga5/Puma

Anne Cassidy is heading to her local bowling alley to pull an all-nighter after seeing Droga5's Puma ad:

"This spot is full of trendy, youthful people doing trendy, youthful things - all of which should make it annoying for anyone over 18. Yet it is captivating and glides along beautifully, bringing the viewer with it. Droga5 can expect awards to start rolling in for this one." The ad was written and art directed by Tim Gordon, Kevin Brady, Amanda Clelland and Jesse Juriga. It was directed by Ringan Ledwidge through Smuggler.