DIARY: Pick of the week - Emap Elan's Heat

Caroline Marshall likes the spot for Emap Elan's Heat advertising the Posh baby edition: "A woman reminds her friend about when she thought she was pregnant. However, she adds wickedly, she was just fat. This is a funny and accessible ad that gets its message across with wit and warmth. A copy of Campaign Screen goes to the writer Becky Clark and the art director Trevor Robinson at Quiet Storm.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).