DIARY: Pick of the week - Fallon/United Airlines

Francesca Newland picks Fallon's spot for United Airlines: "This is intelligent advertising at its best and I'm glad United has found the budget to air this on mainstream TV. The direction is meticulous and the acting spot-on." The ad was written by Simon Roseblade and art directed by Glen Gibbons. Seen better? E-mail picks.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).