"I love cinematic ads and this one reminds me of the Chanel ad with Nicole Kidman - very classy and it's been put together so well. I like the fact that Peroni isn't mentioned but you notice it in the background. If it was a full-length film, I'd definitely go and see it. That romantic slush works on me! If I drank lager, this would definitely persuade me to try Peroni."
Sara Kimberley wishes she liked lager as she loves the new Peroni ad created by the Italian film director Gabriele Muccino: