Anne Cassidy feels energised by this Lucozade spot by Grey London: "Lucozade was considered a panacea when I was growing up. There has always been affection for the brand, but it had fallen off the radar. The unlikely combination of Tinie Tempah, Travis Parker and Katie Taylor is getting Lucozade talked about again. The ad conveys the energy on set and the remixed Tinie Tempah track is inspired." The ad was directed by Jake Nava through Cherry Films.