Feature

Diary: Pick of the Week - JWT London/Kit Kat

Matt Williams is pleased to see that Kit Kat's advertising is back to its best, thanks to a brilliant new spot by JWT London:

"The 'Have a break' positioning has made for some excellent campaigns in the past and it's good to see that Nestle has avoided letting the positioning go stale by bringing out an ad that's uplifting, mischievous and full of fun." The work was created by Ryan Lawson and Andy Smith, and directed by Steve Cope through Rattling Stick.

Topics