"This ad integrates the above-the-line element with the online activity to brilliant effect. It's a teaser campaign to get the youth audience to go online for more information. The website link is clear; the ad looks and sounds credible; and using Thierry Henry to play something other than football creates intrigue." The ad was written by Rob Burleigh and art directed by Paul Copeland. It was directed by Ben Quinn through Serious Pictures.
Darren Davidson is impressed by Leagas Delaney's campaign for Reebok: