Diary: Pick of the Week - The Leith Agency/Carling

Lucy Aitken gears up for the finale of the football season with The Leith Agency's new TV ad for Carling: "Two footie-mad flatmates race to nab the best armchair for the match and the winner toasts his success with a can of Carling. It's more sports brand than beer brand, underlining Carling's association with the beautiful game. Lunatic Calm's soundtrack also highlights Carling's strong links with the music world." The ad was written and art directed by Lou Bogue and Pete Cain and directed by Nicolai Fuglsig through MJZ.


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