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Diary: Pick of the week - Leo Burnett/McDonald's

Kate Nettleton could be asking for fries with that, after watching Leo Burnett's latest ad for McDonald's:

"The spot is charming and the narrated poem cleverly delivers the 'there's a McDonald's for everyone' strategy by making humorous commentary on the different folk you find there. I question if there is 'a McDonald's for everyone' - I haven't gone in the place in years - but now, I just might." It was written and art directed by Guy Moore and Tony Malcolm, and directed by Neil Gorringe through Moxie Pictures.

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