DIARY: Pick of the week - Lowe/Olympus

Rachel Gardner loves Lowe's latest Olympus ad starring David Bailey: "This delivers a great interpretation of the idea that if you can't have the celebrity snapper then the Mju camera is the next best thing. Bailey gives a humorous performance that adds further credibility to the brand." The ad was written and art directed by Richard Littler and Zac Ellis. Seen better? E-mail picks.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).