DIARY: Pick of the week - Lowe/Tesco

Lucy Aitken has a bit of a soft spot for Lowe's Christmas TV ad for Tesco: "Some seasonal cheer and Sir Roger Moore have injected new life into the long-running campaign starring Dottie and her daughter. This ad is broad in its appeal and memorable at a time of year when so many Christmas ads seem to blur into one." The ad was written by Jez Willy and art directed by Alan Davies. Seen better? E-mail picks.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).