Diary: Pick of the week - Lowe/Tesco

Claire Billings chuckles every time at the classic humour of Lowe's Christmas ad for a £25 cashmere jumper from Tesco: "In just 20 seconds flat, these ads convey the message that the retailer's clothing is great value. It doesn't overdo the festive connotations, but gets the message across succinctly. The spot displays a thorough understanding of the Tesco brand and its audience." The ads were written by James Springall, art directed by Craig Hanratty and directed by Susie Robeson at The Paul Weiland Film Company.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).