DIARY: Pick of the week - Lowe/Tesco's Cherokee clothing range

Francesca Newland really rates Lowe's TV spot for Tesco's Cherokee clothing range: "This conveys the message that the clothes are stylish, but cheap, really clearly. Because it's funny, the ad also gives cool credentials to the label." The spot was written by Gethin Stout and art directed by Simon Butler. Seen better? E-mail picks.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).