DIARY: Pick of the week - M&C Saatchi/MG Rover

Rebecca Beer erupted in fits of giggles after seeing M&C Saatchi's latest ad for MG Rover: "A twist on the average car advertising strategy. Not only do we learn something about the product, we're also treated to a twist worthy of a belly laugh. An effective way of communicating the offer." A copy of Campaign Screen goes to the copywriter Tom Spicer and the art director Sergio Martin.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).