Feature

Diary: Pick of the week - M&C Saatchi/Dixons

Noel Bussey loves the cheek and the guts of the latest Dixons print ads by M&C Saatchi:

"This work is not just a triumph of brilliant copywriting - with its lightly implied, yet venomous attacks and hilarious tagline - but a triumph of brilliant account handling (not often that's said in this space). In getting the client to buy a campaign that so gracefully kicks its main middle-England competitors right where it hurts, it takes on an increased level of appreciation. If more clients bought work like this, and agencies created it, then the world would be a much more interesting place to live."

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