"I like the fact that it's not immediately clear what this ad is about. It opens on a fish in a goldfish bowl, floating on the open sea. An intriguing idea, which draws you in. When the fish is finally set free, the music and the oblique imagery beautifully illustrate Orange's new 'open' tagline." The ad was written by Tom Hudson and art directed by Lee Goulding. It was directed by Noam Murro for Independent Films and Biscuit Filmworks.
Darren Davidson loves Marcel's new campaign for Orange: