DIARY: Pick of the week - McDonald's McFlurry

Francesca Newland picks Leo Burnett's McDonald's McFlurry ad: "Top-class casting and performances make what could have been a heavy-handed joke really funny. The timing of the Jenga tower's collapse is perfect.

The April issue of Campaign Screen - featuring the best new ads - goes to writer Martin Lorraine and art director Steve Jones.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).