"This is such a beautiful ad. Mother released a hundred cats into an Ikea store to have a roam around (I assume they are still trying to get the pee stains out of the furniture), resulting in this wonderfully spontaneous and very cute film. If only shopping in Ikea was as pleasant an experience as watching this." The ad was directed by Adam Berg through Stink.
Anne Cassidy was truly charmed by Mother's first ad for Ikea since winning the account earlier this year: