"It would take a lot to make me actually eat a Pot Noodle but you can't help warming to a brand with advertising like this. For the dancefloor scene alone, where a guy rips his shell suit off to reveal another shell suit underneath, this deserves Pick of the Week. Here is an ad that is actually funny (a rarity), understands its audience and keeps them entertained." It was directed by Mother through HSI London.
Anne Cassidy has succumbed to her inner chav thanks to Mother's latest ad for Pot Noodle: