"This campaign has grown on me more than anything I have seen for a long time. The Mediterranean light, the French Riviera-style glamour of the cast, the 60s ambience - the whole thing is just gorgeous. And you've got to love Mother's unerring ability to come in on just the right side of naff." The ad was written and art directed by Mother, and directed by Fredrik Bond through Sonny London.
Larissa Vince is a bit surprised to find herself such a fan of Mother's "runaway piano" for Stella Artois 4%: