Diary: Pick of the week - Ogilvy & Mather/Kodak

Robin Hicks has a soft spot for Ogilvy & Mather's new commercial for Kodak:

"A magical world called 'Kodak' where pictures live forever? Cheesy nonsense, surely. But actually, the spot's Disney-like dreaminess works well in presenting a powerful idea: with digital you can store, protect and share every picture you have ever owned. It helps it jump out of the ad break, too, and for viewers to feel a bit of warmth towards the cold, hard world of digital imaging." The ad was written by Richard Ryan, art directed by Rich Wallace and directed by Joe Pytka through PYTKA.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).