"Warning children about the danger of paedophiles online cannot be easy, and when I first heard about this campaign I must admit to having disturbing images of ghoulish Gary Glitter pop-ups armed with bags of sweets. But the yellow smiley face of the lurking predator is creepy enough for the message to be clear and memorable without giving children too many nightmares. One of the best online campaigns I have seen." The ad was written by James Taylor and art directed by Ian Owen.
Robin Hicks is a big fan of Profero's latest campaign for the Home Office: