DIARY: Pick of the week - Publicis/MFI

John Tylee, still hunting a missing screw from an MFI flatpack, likes Publicis' effort to push the brand up-market: "It still has a way to go before it gets mentioned in the same breath as Habitat or Conran, but MFI's first foray into brand advertising is a confident beginning." A copy of Campaign Screen goes to the creatives Stephen Glenn and Noel Sharman.


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