John Tylee, still hunting a missing screw from an MFI flatpack, likes Publicis' effort to push the brand up-market: "It still has a way to go before it gets mentioned in the same breath as Habitat or Conran, but MFI's first foray into brand advertising is a confident beginning." A copy of Campaign Screen goes to the creatives Stephen Glenn and Noel Sharman.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).