Diary: Pick of the Week - RKCR/Y&R - Land Rover

Having sat through an avalanche of uninspiring car ads over Christmas, Matt Williams is glad to see that Rainey Kelly Campbell Roalfe/Y&R has produced something a little more innovative for Land Rover:

"This is a clever and eye-catching way to demonstrate the Freelander's ability to tackle different terrains. It's refreshing to see a car brand willing to do something a little different with its advertising." The ad was written by Mark Waldron, art directed by Dave Godfree and directed by Peter Sluska at Hornet Workshop.