Diary: Pick of the Week - Sid Lee/Adidas

Noel Bussey can feel the Force all the way to his midi-chlorians when watching Sid Lee's Adidas ad for its Star Wars range:

"Darth Vader and Snoop Dogg on the same screen. Amazing concept. This super-cool 60-second ad skilfully demonstrates the ease with which two globally successful brands can be seamlessly linked - by bringing loads of celebrities together (even David Beckham)." The ad was written and art directed by Sid Lee, and directed by Nima Nourizadeh through Partizan.