DIARY: Pick of the week - Siemens/Xelibri

Lisa Campbell loves the world of Xelibri created for Siemens by Mother: "When I opened this viral e-mail, I wasn't sure whether I was watching a cool video for a Timo Maas re-mix or a futuristic short by a funky new director. So I was delighted to discover it was an ad. Inventive, surprising, ironic and above all credible within the fickle world of fashion." A copy of Campaign Screen goes to Mother.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).