Anne Cassidy feels compelled to heap praise on the latest Stella Artois spot by Mother: "This 'smooth outcome' campaign has been lounging around stylishly for some time now. But the work seems to be improving each time. This spot is particularly well executed, with a lighter touch than some of its predecessors. The film follows a man's transformation from greasy labourer to sharp-suited smoothie with the help of Stella. The pacing is spot-on." It was directed by Agustin Alberdi through Stink.