Larissa Bannister is so impressed by TBWA\Chiat\Day California's new TV spot for Adidas that she is already wearing a pair of intelligent shoes: "The visuals and music work so well that you almost believe they were edited to match each other. The film is beautifully directed by Spike Jonze and has a sort of magical quality to it that is far more appealing than the usual shots of basketball players. A US ad that works brilliantly anywhere." The ad was written by Chuck McBride and art directed by Joe Kayser.
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Head of Studio Competitive Studio 71, London
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The response to Transport for London's decision not to renew Uber's licence is a vignette for our times.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).