DIARY: Pick of the week - TBWA\London/3

Mark Sweney is pleasantly surprised by TBWA\London's ad for 3: "This ad should have launched 3. The juxtaposition of achievement in the face of negativity positions 3 as the heir apparent in the mobile market. The spot effectively promotes 3's technology and prods consumers into reappraising what they should expect from their current provider." A copy of Campaign Screen goes to the copywriter Simon Hardy and the art director Steve Williams.

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