DIARY: Pick of the week - TBWA\London/McCain

Ian Darby likes TBWA\London's first TV work for McCain: "This is the sort of product that needs a traditional ad that establishes a feelgood factor. This spot does just that. It's brave to shoot a 60-second ad about chips but the vignettes of life's mishaps build to a heartwarming conclusion." The spot was written by Trevor Beattie and art directed by Bil Bungay. Seen better?E-mail picks.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).