Diary: Pick of the Week - WCRS/3

James Hamilton is impressed with WCRS's latest ad for 3:

"I loved 3's ads with the Japanese cowboys and singing cherry, but it took more than a small leap of logic to relate them to services. This time, WCRS has managed both - a distinct, quirky and, with the exception of the lead actor's inflated lips, beautiful ad that makes a clear reference to what 3 actually does. Head and shoulders above other mobile phone ads at the moment." The ad was written and art directed by Yann Jones and was directed by Traktor.