DIARY: Pick of the week - WCRS/BMW

Francesca Newland gets drawn in by the fantastic special effects in WCRS's new BMW spot: "Fantastic art direction engages you from the beginning of this spot. The care that has gone into making the ad becomes associated with the care that goes into making a BMW." Written by Andy Brittain and art directed by Yu Kung. It was directed by Daniel Barber through Rose Hackney Barber. Seen a better ad? E-mail picks.campaign@haynet.com.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).