Diary: Pick of the week - WCRS/Bupa

Caroline Marshall likes the WCRS poster for Bupa: "Approaching the product from the consumer perspective can lead to advertising that's exceptional and here's the proof. The clever line and stand-out photography put a compelling twist on an otherwise scary purchase." The copywriter is Steve Little, the art director is Andy Dibb, and the photographer is Nick Georgiou. Seen better? E-mail picks.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).