Diary: Pick of the week - WCRS/Sky Broadband

Maisie McCabe is charmed by WCRS's idents for Sky Broadband:

"Sponsorship idents need to be sufficiently entertaining without being annoying because there's a good chance consumers are going to have to watch them repeatedly. In "Red Riding Hood", the wolf gets his comeuppance in a light-hearted take on the old fairytale." The idents, which run against films on Channel 4, More4 and Film4, were written and art directed by WCRS, and were directed by Peter Lydon through 76 Ltd.