DIARY: Pick of the week - Wieden & Kennedy/Nike

Rebecca Beer feels like a new woman after seeing Wieden & Kennedy Amsterdam's spot for Nike: "We've been overloaded with sports personalities in TV ads of late. But this is fun, entertaining, well shot and animated, with a lively soundtrack." A copy of this month's Campaign Screen goes to the copywriter Tim Wolfe and the art director Frank Hahn.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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