DIARY: Pick of the week - Wieden & Kennedy/Nike

Rebecca Beer feels like a new woman after seeing Wieden & Kennedy Amsterdam's spot for Nike: "We've been overloaded with sports personalities in TV ads of late. But this is fun, entertaining, well shot and animated, with a lively soundtrack." A copy of this month's Campaign Screen goes to the copywriter Tim Wolfe and the art director Frank Hahn.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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