"Honda's work to support Channel 4's documentaries leaves the viewer curious to see the next one. The 'more we look' line is a smart one and leads neatly into a whole catalogue of Honda product innovations. It would be amazing if every TV sponsorship came with advertising as compelling as this." The work was created by Ben Shaffery and Max Batten, and directed by James Caddick through 2AM.
Ian Darby is impressed by Wieden & Kennedy London's "the more we look, the more we learn" Honda campaign: