Diary: Pick of the Week - Wieden & Kenney/Honda

Larissa Bannister is a fan of Wieden & Kennedy's downloadable podcast for Honda's "impossible dream" campaign:

"This two-minute film is available on the Honda website and has been on YouTube for a while, and uses old footage to tell how Honda won its first Formula One race. Honda's ads are already popular on the social networking sites and this is a good way to give that audience some extra content at no extra media cost." The ad was written and art directed by Ida Gronblom and Fabian Berglund.

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