DIARY: Pick of the week

Francesca Newland gets a warm glow from this year's Christmas effort for Marks & Spencer by Rainey Kelly Campbell Roalfe/Y&R: "The cast is excellent, covering young and old audiences, and the pop-up book format is technically great. All in all, top marks for building an association of Christmas with M&S." The ad was written and art directed by Chris Hodgkiss and Pip Bishop. Seen better? E-mail picks.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).