Diary: Pick of the week

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Francesca Newland picks Campbell Doyle Dye's spot for Intelligent Finance: "The film is put together expertly: tight editing, good casting, engaging music. It's a friendly way of telling us that IF understands how hard we work for our money, lending it an approachable image." The ad was written by Dave Sullivan and art directed by Tom Ewart. Seen better? E-mail picks.campaign@haynet.com.

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