Deborah Bonello smiles when she sees the Toyota Lexus ad by Saatchi & Saatchi: 'This is such a simple idea, but it works brilliantly. The boy spends all day cleaning every part of the car while at the same time appreciating its beauty, and then hands a fiver to the car owner in thanks for giving him the privilege. Beats cliff-side chases hands down.' Written and art directed by Mike McKenna and Greg Martin. Directed by Peter Thwaites through Gorgeous.