DIARY: Pinnington not happy to become the Daddy - Saying farewell to the Rivaldo of media has the industry drooling

It's not often that a living legend leaves the media industry. Chris Ingram's departure from Tempus last week, more than 26 years after starting Chris Ingram Associates, was met with so many football-style tributes you'd think he was a Brazilian with a name beginning with "R".

After selling to WPP last year, Ingram moved into the world of non-league football through his acquisition of Woking Town FC, the team he has supported man and boy. As a tribute his friends launched the Woking-themed "Chris Ingram Golden Book (www.chris-ingram.com).

The site, with values "faithful and diligent splashed on the homepage, reads like an Alan Hansen analysis, with Ingram's chief qualities being "passion", "commitment and "honesty". Clearly these are values he will instill in the Woking players.

Dozens of media luminaries and former CIA employees rushed to pay tribute to the Woking Wizard. They included Jonathan Durden, Chris Powell, Michael Bungey, Rupert Howell, Terry Wheeler, David Mansfield, Nigel Bogle and, erm, our own Dominic Mills.

Most were happy to wish Ingram well but CIA's Ron de Pear was typically Australian: "As a bloke you're worth your weight in hot cocky poo, and as long as the hole in your bum points to the ground you'll be one of the all-time greats in this business."

Meanwhile, Colin Gottlieb chose to remember his time at CIA in military terms: "You hadn't joined an agency. You had joined Chris' private marine corp. Mmm, those heady days.

The spoof football site is complete with images of Ingram's "youth team" of the 70s and a football team made up completely of Ingram through-the-ages ("fashion icon", "captain marvel", "the model", etc).

While Ingram's playing days are surely over, he is contemplating a return to the marketing game in a management capacity. And, at the end of the day, the boy done well.

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