Diary - Piste off

Be the first to comment

Some people will do anything for a free alcoholic drink and skiers in Austria this week were no different.

Coors Light, the sponsor of the snowboarding and skiing festival in Austria, Snowbombing, knew how to lift people’s spirits by offering a free bottle of beer to anyone able to play the panpipes made from Coors Light bottles to the song, ‘Take my breadth away’ – as featured by Jean-Claude Van Damme in the TV ad.

Many managed to complete the seemingly difficult task, but others were left out in the cold and piste off.

If you have a Diary story, please email sara.kimberley@haymarket.com 



Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published