Diary - Piste off

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Some people will do anything for a free alcoholic drink and skiers in Austria this week were no different.

Coors Light, the sponsor of the snowboarding and skiing festival in Austria, Snowbombing, knew how to lift people’s spirits by offering a free bottle of beer to anyone able to play the panpipes made from Coors Light bottles to the song, ‘Take my breadth away’ – as featured by Jean-Claude Van Damme in the TV ad.

Many managed to complete the seemingly difficult task, but others were left out in the cold and piste off.

If you have a Diary story, please email sara.kimberley@haymarket.com 

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Twitter reveals insights from best social campaigns of 2015
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1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

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