This year, the accolade for the most unpopular person on board went to Bob Pritchard, the 63-year- old "marketing guru". The orange-skinned Pritchard, who lives in a glass-house in Malibu, delivered the conference's opening speech and, by all accounts, it is little wonder he didn't get thrown overboard.
For Pritchard opened his speech with a brashly delivered rant on how today's marketers, which accounted for 99 per cent of people on board, were lazy and didn't know what they were doing.
Despite some statistics to back his railings, he stirred up much debate among the delegates, the majority of whom didn't take kindly to his criticism. At dinner that night, conversation almost exclusively revolved around Pritchard. The two restaurants where delegates consumed their multi-course meals were filled with the sound of his name becoming mud.
In fact, some say he only just made it off the boat alive.
At one point during his misguided rant the frenetic Pritchard announced that he was presently working for Coke. One jocular industry insider was heard later to comment that his speech was such a rant it sounded more like coke was working for him.