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Diary: Publicis gets a rebrand

We've heard of agencies doing all manner of things to suck up to clients, but Publicis has taken it to another level.

Celebrating St Patrick's Day
Celebrating St Patrick's Day

The French agency turned its building on London's Baker Street green and changed its name to "Patrick's" for 48 hours on St Patrick's Day. It was all to honour its Tourism Ireland client (an account it won last year). Let's hope the gesture made the right impression, though if the Tourism Ireland client lives up to national stereotypes, a pint of Guinness would probably have sufficed.

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