Diary: Punter's private life is put on display for the benefit of his children

Viacom Outdoor's Clive Punter bared his soul, his family and his rather nice house in Newbury, Berkshire, in Sunday's Who Rules the Roost? on BBC2.

The ambitious Punter, who was described as "the managing director of Viacom Outdoor" (wonder what Andrew Oldham, the other joint managing director, made of that), was - with his equally ambitious wife, Georgina - striving to see who should give up work to spend more time looking after their young family.

As well as allowing viewers an interesting snoop around Clive's agreeable home, thereby providing a rough steer on his salary based on an estimate of its value, there were other revelations for people-watchers.

For instance, it was confirmed that at all times, except when he is going to the gym, the company man Clive insists on wearing the Viacom Outdoor badge in his lapel, even when he is taking his wife out for dinner. Viewers must have been relieved to see, however, that he did not impose Viacom Outdoor's strict "no alcohol" rule at home as his children enjoyed a sip of wine with their parents.

Anyway, after much soul-searching and trial periods for each of them spent looking after the children at home, it was decided Georgina should give up her job as the manager of the local health club to become a full-time parent.

But Clive had learned a lesson from the experiment too. "I need to work smarter," he promised, vowing to spend more time with his family and less at work.

He's clearly cracked the smart-working technique, because only last week Punter took on the new role of chief operating officer of Viacom Outdoor, working across its European network - in which role, presumably, he will be spending much of his time aboard a plane.

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