The "ability to convey a complex range of emotions" is essential. The trouble is, you only get to say two words.
Diary hates to be the bearer of bad news, but it seems that outer space will have to be knocked off media schedules. The US Federal Aviation Administration plans to bring US companies with grand ideas back to earth by banning billboards in the night sky. One has proposed putting billboards into low Earth orbit, making them appear as large as the Moon ... Two of TV advertising's most familiar frontmen have just been given an honour neither are likely to boast about. Although you never know. Readers of Zoo magazine have named esure's Michael Winner and Halifax's Howard Brown as the third and fifth most-hated men in Britain respectively ... A figure-hugging bright red dress ensured the voluptuous Kate Harris would be the centre of attention at last week's Mayfair bash marking her departure as the Nabs chief executive. And it's good to know the industry charity is now on course to raise £2 million a year as a result of her stewardship ... Cheers to John Hegarty. The Bartle Bogle Hegarty chairman has just produced the first vintage from his vineyard in Languedoc. Look out for Hegarty de Chamans 2003 in selected retailers ... The AA wants a new "Bev" for its next "Kev and Bev" car loans commercial.