Diary: On the QT ...

Stephen Miron, the managing director of The Mail on Sunday, has installed state-of-the-art golf facilities at his house in Surrey.

But instead of improving his handicap, the new equipment has had the effect of turning his home into something that resembles the set of Footballers' Wives. While Miron claims he has been too busy to spend much time with his new toys, it seems that Premiership stars and neighbours such as Chelsea's Frank Lampard and the former Liverpool and Spurs player Jamie Rednapp have been popping around to play with Miron's equipment ...

The Mill is spicing up this year's Cannes delegate bags with its own line in white bikinis. Better not get them wet ...

"Switzerland, home of muesli", the latest TV ad for Kellogg's Special K's new variety solemnly intones. In fact, the villa and the swimming pool are in South Africa, a country not famed for its health-giving breakfasts. Or its Alps, which had to be added in post-production ...

Well done TBWA\London's Danny Brooke-Taylor and Tony McTear for letting the agency's PR team persuade them to claim the agency's clients are behind one-sixth of the UK's best-ever idents. The Independent's Media Weekly published the 16-strong list on Monday and Nissan and PlayStation idents made it (and no, we don't recall them either) ...

A crushing disappointment for those early birds hoping to sample the wit and wisdom of Simon Kelner, the editor of The Independent, at this week's Big Breakfast at Grey London. Kelner had to cry off. Not only did the event clash with Budget Day but also with a strike by the paper's journalists. Hopefully, no similar catastrophe will befall the agency's next early morning get-together in May ...

Vividbrand's latest mailer is a blank book which invites prospects to note down "classic examples of advertising tosh or promotional poppycock". Hmm ... Diary has thought of one already.

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