Diary: On the QT ...

In a recent meeting with investors, the managing director of Dennis Publishing's consumer division, Bruce Sandell, wanted to demonstrate how Maxim was a more upmarket proposition than its rivals in the men's magazine market.

In a bid to make his point, Sandell revealed giant boards featuring every pair of breasts from Maxim's competitors. Apparently, some of these featured so many he had trouble cramming them all on to one board ...

Pity the poor PA at 180 Amsterdam who, in getting the date of the Campaign Press Awards wrong, mistakenly booked all the agency's flights and hotels in London for last week instead of this week ...

While some media folk were running the London Marathon, others were sliding around on muddy rugby pitches at Nabs' Sports TV Rugby Sevens at Richmond Athletic Ground. The 25-team tournament was won by the broadcaster five. The afternoon's prize draw made more than £1,000 for the charity ...

So enamoured was Isobel with the dedication of an employee who had the company's logo tattooed on his arm, that the agency has produced a temporary version of the skin adornment. Hundreds of them have been sent to various recipients throughout the industry, but Diary is willing to bet they will not be one of the summer's biggest fashion trends ...

Diary has noticed that the Independent has put an end to Paul Arden's column in its Monday media section. The often very shorts strip always seemed a little out of place and often included more white space than anything else ...

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